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Don’t let spam ruin email marketing for you; use a spam test service, make it your primary email marketing service tool and be always aware of spam issues.

What makes spam testing probably the most useful email marketing service

Everyone is aware of what spam is to a certain degree. In short, spam is mostly advertising emails that get into your inbox without any invitation and offer you things you’ve never been interested in. It’s easily to notice the difference between spam and b2b: a b2b salesmen knows that you may need what he has got and hopes you haven’t got it yet; however, a spammer doesn’t care who to send his letters to, he simply does. The purpose of such an email marketing service tool as an email spam test is to:

-let you know whether recipients perceive your letters as spam or not;

-make you aware of spam issues for you to be able to keep deliverability on a decent level;

-to provide you with recommendations on fixing the issues.

 When it comes to digital marketing, a reliable  email spam test service proves invaluable for you can assess the situation at once and take measures. Many people prefer to delete sispicious letters without even opening them, if your recipients do so, you’ll know about it and be able to fix existing issues. There’s quiet a variety of email marketing service software nowadays; anyone can easily use an email spam test service he likes. Many email spam tests not only analyze data and show you results but also provide you with recommendations on how to improve the situation and fix the issues making your letters look like spam.

Email marketing service vs spam: the reasons for spam’s involvement into b2b

As the Internet began rapidly evolving since about 2006, a lot of people wanted to grasp the opportunity to earn money with its help. That’s how spam began its history and soon became a real problem. As one may easily guess, it was a real inconvenience not only for email users but for digital marketing as well, for spam began to decrease trust towards online based businesses. Spam was a global digital problem for the emailing system; you might get hundreds of spam letters per day if not more; as a result those emails that were important to you simply drowned among email garbage.

Many of spam emails are often traps, containing links which lead only to your PC’s getting infected with virus programmes. Being afraid of spam, people got a habit of deleting letters from someone they didn’t know without opening or reading them. That’s how b2b found spam a threat too. Thus, anti spam programmmes started to appear and over time  b2b businesses acquired such a thing such a spam test: a service helping digital salesmen to find out whether their letters are perceived as spam or not. As you see, without a good spam testing your cold campaigns are most likely to fail for you won’t even know if there are spam issues to be dealt with.

Analyzing each emailing system component: what spam testing’s work like

Let’s try to look into what email spam test work involves. One of the most popular services in this area is top-noch software from Folderly. The company’s email checker provides the widest functionality and thorough analysis of each of the components included in deliverability so dramatically decreased by spam.

Many things are monitored by an email marketing service as spam testing. Probably the most important aspect is one’s sender score – the status of a user’s inbox, indicating whether your email account and domain are trusted by both recipients, the ESP and ISP. Usually, they differentiate 3 types of sender reputation score: positive, negative, spam. As you understand, your email reputation can be influenced in both good and bad ways. The positive ways are:

-responding to, opening to incoming emails and marking letters as important;

-not sending too many emails per day;

-white-flagging spam-marked letters etc.

The negative ways are the opposite actions plus such ones as:

-not reading letters;

-getting outcoming emails marked as spam by recipients;

-making no pauses between emails etc.

If there are any spam issues giving you spam reputation as a sender, you still can get your sender score back to normal. However, having negative reputation may prove to be fatal for your account.

To avoid having bad reputation with the ESP and always be able to monitor the situation, you are advised to use spam tests and super software fot email deliverability from Folderly. Just try using Folderly’s spam checker once to understand it’s what you’ve wanted all along.

What the emailing system has in store for you: the definiton of bounces

When your letter is blocked or sent back to you by the recipient’s ESP, know that you are facing a bounce. It should be noted that bounces can take place due to various reasons and therefore there are different types of them. As you understand, technical problems, system failures and bugs are always in order, so if a bounce takes place, it doesn’t always mean your having serious spam issues.  There’s such a thing as soft bounces. They are pretty harmless and their occurance indicates that something’s temporarily wrong on the recipient’s side. Probable reasons for that may be such minor issues as:

– your recipient’s full email box. It may have no space left for your message due to the daily quota’s been exceeded;

-problems with the email server. Servers are sometimes down due to maintenance work or being overloaded, also connection problems are always there;

-your email being oversized. Probably, the letter contains too many characters and their number needs to be reduced.

As you can see, everything’s by no means bad with your emails if they were bounced by the ESP. All you have to do is just check letters again whether they meet technical requirements like the number of characters and try sending them again later.

Hard bounces as the indicators of issues in your emailing system usage

So, if soft bounces aren’t a death sentence to your cold campaigns, are there bounces to be afraid of? Sure, they are accordingly called hard bounces. Are they really so dangerous? Well, see for yourself: when your letters are bounced in the hard way, it gives you negative reputation points and nothing can be done about it. As a result, your sender score gets diminished and you become closer to the point of no return for your email account. Let’s try to sort it out and learn why hard bounces may occur. Those familiar with B2B specifics will easily guess what the reasons for bouncing your letters hard may be. Well, nevertheless, here they are:

– you sent your email to an invalid or no longer existing address. Probably, the recipient doesn’t use it anymore;

– the domain name you sent your email to doesn’t exist or no longer available;

– the email server has blocked the delivery of the letter. Usually it happens due to the sender’s negative reputation with the ESP and therefore the provider decides to block sending messages for you.

To avoid hard bounces, you just need to keep your email lists clean from non-existent addresses, keep your sender reputation as positive as possible and follow the usual pieces of advice for deliverability improvement.

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Robin Hood

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